With a grateful heart, I would like to share the closure of our brand in December 2025.
What started out as a dream to make an impact has become a journey of learning about courage, change and conviction.
Paradigm Shift was never just about clothes. It was about people and positive changes.
As I step into a new season of establishing ourselves in Australia and focusing on my family, I’m deeply thankful for every person who has been a part of this story; your support, belief and love meant more to me than words can say.
You’ve given me the courage to truly embody what Paradigm Shift stands for, and now to turn the page with peace.
As we close this chapter, I'm excited for what's ahead. Everything I've learnt while running the label, I'll take it along with me. The PS community will always have a special place in my heart.
I hope your PSL pieces will always remind you that you are clothed with strength and dignity. And that they'll make you feel different, in all the best ways. I'm going to miss creating for you. xx
Signing off,
Audris