[Pre-order now closed] Please note that this is a pre-order that runs from 11th Dec 2021 to 1st Jan 2022. Items are slated to reach you by mid-march 2022. Thank you for your kind patience. 

Size Approx.
XS UK 4-6
S UK 6-8
M UK 8-10
L UK 10-12
XL UK 12-14
2XL UK 14-16
3XL UK 16-18


THE LONG BLACK was the first apparel launched by Paradigm Shift Label. It is well-loved by many and has proved itself to be a true staple after 3 years. We have since changed this style to be called PROMISE

3 years later, after knowing how reliable and truly versatile this dress is, it is our promise to always find a way to bring it back.

Unlike THE LONG BLACK's first version, this is made of cotton jersey. Less stretchy, but equally lightweight, soft and breathable. This comfy midi is perfect for the summer. It can bring you from casual to dazzle. 

  • Stitched down rolled-sleeves
  • Deep pockets
  • Slit on the left

Wash care

  • Turn garment inside out for wash and dry. 
  • Do not bleach.
  • Hang dry. Clip pegs only on pockets to avoid marks. 
  • Machine wash (cold), tumble dry (gentle), and iron (low) friendly.  

Ethically made in Indonesia, PROMISE's impact will only be determined after it's pre-order phase.

For this batch (02), we are proud to partner a new ethical manufacturer whom we were able to connect with during the COVID-19 Pandemic. Your purchase will empower training and opportunities to a group of Afghanistan refugees.