Paradigm Shift is a responsible fashion label that aspires to benefit and empower everyone involved in its supply chain.

Every individual is a powerful catalyst for change. We exist to inspire people to live and walk boldly, first by clothing them comfortably and confidently.

The P.S lady is clothed with strength and dignity. She breaks social norms, carries powerful influence and evokes positive change.

The P.S man is sharp and dependable. He leads with vision, dares to dream big, and overcomes through meekness.