FOR THE MODERN AND MODEST MINIMALIST
ABOUT USParadigm Shift is an ethical fashion label that aspires to benefit and empower everyone involved in its supply chain.
Every individual is a powerful catalyst for change. We exist to inspire women to live boldly and walk confidently by reminding them of the strength and dignity they possess.
The P.S lady is clothed with strength and dignity. She breaks social norms, carries powerful influence and evokes positive change.
THOUGHTFULLY DESIGNED
We design timeless, quality and comfortable wardrobe staples empowering women to feel confident and contented in what they wear.
ETHICALLY MADE
Paradigm Shift partner with Purnaa, an ethical manufacturer in Nepal employing marginalized people and survivors of exploitation. Employees at Purnaa are paid fairly, treated with dignity and trained with skills.
SOCIALLY MINDED
We transform lives by providing good jobs. Our first production provided 100 days of work for 6 beautiful women; Sita, Banu, Chaimeli, Bishnu, Ratna and Khalpana R.
"She is clothed with strength and dignity, she laughs without fear of the future."
-Proverbs 31:25