FOR THE MODERN AND MODEST MINIMALIST
ABOUT USParadigm Shift is a responsible fashion label that aspires to benefit and empower everyone involved in its supply chain.
Every individual is a powerful catalyst for change. We exist to inspire people to live and walk boldly, first by clothing them comfortably and confidently.
The P.S lady is clothed with strength and dignity. She breaks social norms, carries powerful influence and evokes positive change.
The P.S man is sharp and dependable. He leads with vision, dares to dream big, and overcomes through meekness.
THE LONG BLACK
We waited too long. We finally found a suitable fabric to reproduce our all-time favourite; THE LONG BLACK.
Pre-order begins 25th Nov 2021 - 5th Dec 2021. This one is for the OG PS Ladies. Thank you for sticking around since day 1!
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HEROINE Tee
Ethically produced by our partners in Nepal. HEROINE will provide 300 hours of work for our Nepali makers.
High Neck, checked. Capped sleeves? Checked.
A lightweight, comfortable Cotton Jersey in 2 shades and 5 sizes.
THOUGHTFULLY DESIGNED
ETHICALLY MADE
