Paradigm Shift is an ethical fashion label for the modern and modest minimalist.
Being intentional about creating pieces that are truly well thought through in its design, we are not in a hurry to jump onto the next trend. Instead, we hope to produce long-lasting wardrobe essentials that are timeless, of quality and comfortable to be in. 
We care deeply for our people, both customers and makers. Behind every apparel is the handiwork of a beautiful maker. By working with ethical manufacturers, we can answer, "Who made my clothes?"
Our vision to bridge the gap between the First and Third World started humbly in 2018. We can’t save the world, but collectively, we can make a difference.
When a Paradigm Shift occurs, the world changes with it.