Stories

The PS Lady; Denise Tan The PS Lady; Denise Tan

The PS Lady; Denise Tan

The Explorative Creative.

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The PS lady; Sabina The PS lady; Sabina

The PS lady; Sabina

The Dream Maker.

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The PS lady; Kate Tan The PS lady; Kate Tan

The PS lady; Kate Tan

The Catalyst.

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Face behind Paradigm Shift Label Face behind Paradigm Shift Label

Face behind Paradigm Shift Label

The storyteller.

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The PS lady; Natasha Lee The PS lady; Natasha Lee

The PS lady; Natasha Lee

An authentic wordsmith.

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Honest Pricing Honest Pricing

Honest Pricing

If you knew the true cost of THE LONG BLACK, you wouldn’t think it's expensive.

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The PS lady; Agnes Cheu The PS lady; Agnes Cheu

The PS lady; Agnes Cheu

A coffee lover.

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The PS lady; Joanne Kwok The PS lady; Joanne Kwok

The PS lady; Joanne Kwok

A passionate writer.

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Man behind the lens; Justin David Ong Man behind the lens; Justin David Ong

Man behind the lens; Justin David Ong

Whether garment makers or content creators, at Paradigm Shift, we make big about our makers. Meet Justin, the solo producer of our recent video lookbook.

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With kind words, we celebrate you. With kind words, we celebrate you.

With kind words, we celebrate you.

Felicia, happiness looks good on you.

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