Stories

Face behind Paradigm Shift Label Face behind Paradigm Shift Label

Face behind Paradigm Shift Label

Photographed by Syaza Agape. Hi everyone! My name is Audris and I am the person behind Paradigm Shift Label. I have officially...

Read more

The PS lady; Natasha Lee The PS lady; Natasha Lee

The PS lady; Natasha Lee

An authentic wordsmith.

Read more

Honest Pricing Honest Pricing

Honest Pricing

If you knew the true cost of THE LONG BLACK, you wouldn’t think it's expensive.

Read more

The PS lady; Agnes Cheu The PS lady; Agnes Cheu

The PS lady; Agnes Cheu

A coffee lover.

Read more

The PS lady; Joanne Kwok The PS lady; Joanne Kwok

The PS lady; Joanne Kwok

A passionate writer.

Read more

Man behind the lens; Justin David Ong Man behind the lens; Justin David Ong

Man behind the lens; Justin David Ong

Whether garment makers or content creators, at Paradigm Shift, we make big about our makers. Meet Justin, the solo producer of our recent video lookbook.

Read more

With kind words, we celebrate you. With kind words, we celebrate you.

With kind words, we celebrate you.

Felicia, happiness looks good on you.

Read more

It's okay to go slow It's okay to go slow

It's okay to go slow

Slow fashion values quality over quantity. It takes into consideration the garment makers' working conditions and well being, the sustainability of materials used and of course, designed thoughtfully with the consumer in mind.

Read more

An introduction to fast fashion An introduction to fast fashion

An introduction to fast fashion

"Fast fashion isn't free, someone somewhere is paying." -Lucy Siegle

Read more