Face behind Paradigm Shift Label Face behind Paradigm Shift Label

Face behind Paradigm Shift Label

Face behind Paradigm Shift Label Face behind Paradigm Shift Label

Photographed by Syaza Agape.

Hi everyone! My name is Audris and I am the person behind Paradigm Shift Label.

I have officially been running the label for about 6 months now but it really was a dream seeded in me as a 14-year-old. You can say coming this far is a dream come true! I thought it would be a good time to officially step out to say a "BIG HELLO!" to our lovely community. I have always envisioned the brand to somehow have a personal touch, however, that was quite a challenge to achieve without having an actual person representing it.

I love meeting new people, connecting over authentic conversations and laughing till my stomach aches. Being able to do that over coffee (sometimes tea) is always a plus! I am easily excitable and am a strong believer of faith, hope, and love. I also believe in celebrating little wins and strength in others by calling out and acknowledging their gold. 

Being an amateur in photography my goal is always to capture candid, raw and beautiful people and/or moments. I try my best to subtly capture moments that would transcend myself and the audience to what was exactly happening. My favourite part of photography is when the subject (person) looks at a picture of themself and go, "Wow, I really like how I look!" or "That's going to be my new profile picture!". It has been so much fun photographing powerful women for our monthly PS lady series. (Do check it out under "STORIES" if you haven't!)

My job as the Founder of Paradigm Shift Label is more than just rolling out new concepts/ apparel and being a voice for the exploited victims in the fast-fashion industry. It is to also be a storyteller and to invite you along our journey. 

I aspire to more effectively bridge the gap between the first and third world. So many exciting news to roll out and share with you all as we move into the second half of 2019.

First of all, we are on our way to producing the next two apparel in our coffee collection; THE FLAT WHITE and THE ICED LATTE. (Yay!!!) That is slated to be out by September 2019.

Secondly, come August 2019, we are travelling back to Nepal to say thank you to team Purnaa (who manufactured THE LONG BLACK) and talk about more partnerships together. I'll take you on the journey with me through insta-stories and blogposts as to why Nepal is so close to my heart. 

I absolutely adore children and would melt at the sight of kids. One key reason why we partner with Purnaa is because the employees' children receive school scholarships helping them access good educations. The next generation is worth investing in!

While in Nepal, we will also be visiting an orphanage that we want to come alongside to aid. I am so excited to meet the children and hear all about their dreams and aspirations. More details then, so please journey on with us!

Thank you all for your continuous love and support towards Paradigm Shift Label. We will not be where we are without it! 

The best part of running Paradigm Shift Label is getting in touch with our customers and hearing what they feel about the brand and/or THE LONG BLACK both online (over an insta-dm or email) and in person too. Many became dear friends whom I have the privilege to share life and stories with!

I am always open to new ideas and way of doing things. If you have a good idea or see room for improvement, please feel free to drop a note at hello@paradigmshiftlabel.com and we can meet up over coffee for a chat!

Xx, Audris