Journal

Who made my clothes? Who made my clothes?

Who made my clothes?

"Made in China" does not equate to low quality and cheap products. Our honest pricing proves that when you opt for ethical production, manufacturing is not necessarily "cheap".

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Face behind Paradigm Shift Label Face behind Paradigm Shift Label

Face behind Paradigm Shift Label

The storyteller.

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Honest Pricing Honest Pricing

Honest Pricing

If you knew the true cost of THE LONG BLACK, you wouldn’t think it's expensive.

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Man behind the lens; Justin David Ong Man behind the lens; Justin David Ong

Man behind the lens; Justin David Ong

Whether garment makers or content creators, at Paradigm Shift, we make big about our makers. Meet Justin, the solo producer of our recent video lookbook.

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It's okay to go slow It's okay to go slow

It's okay to go slow

Slow fashion values quality over quantity. It takes into consideration the garment makers' working conditions and well being, the sustainability of materials used and of course, designed thoughtfully with the consumer in mind.

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An introduction to fast fashion An introduction to fast fashion

An introduction to fast fashion

"Fast fashion isn't free, someone somewhere is paying." -Lucy Siegle

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