From a white fluff to your t-shirt.
From Seed to Clothes Read on to find out more about linen that still remains as one of the most popular fabrics today.
"Made in China" does not equate to low quality and cheap products. Our honest pricing proves that when you opt for ethical production, manufacturing is not necessarily "cheap".
The storyteller.
If you knew the true cost of THE LONG BLACK, you wouldn’t think it's expensive.
Whether garment makers or content creators, at Paradigm Shift, we make big about our makers. Meet Justin, the solo producer of our recent video lookbook.
Slow fashion values quality over quantity. It takes into consideration the garment makers' working conditions and well being, the sustainability of materials used and of course, designed thoughtfully with the consumer in mind.
"Fast fashion isn't free, someone somewhere is paying." -Lucy Siegle
